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Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed. The announcement might come as soon as tomorrow, upping the ante in the mobile advertising business significantly. Google recently forked over an astonishing $750 million for AdMob, a Quattro competitor, which Apple had also made a bid to acquire.

 


Apple acquires its own mobile ad firm to one-up Google
Not long after Google announced it had acquired mobile advertising firm AdMob, Apple has announced the acquisition of its own mobile advertising firm, Quattro Wireless. The announcement came today just after All Things D broke the rumor that the deal was

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